I’m a freelance UI & Web Designer specializing in strategic, user-centered WordPress websites. I combine UI design, UX thinking, and business strategy to turn complex ideas into clear digital experiences that build trust and support business growth.

My work goes beyond making websites look good. I help define how information should be structured, what users need to understand, and how design can guide them naturally from first impression to action.

I design and build responsive WordPress websites using Bricks, and I also collaborate with agencies and development teams as a UI designer and WordPress specialist, translating ideas and complex requirements into intuitive, polished interfaces.

Over the years, I’ve collaborated with companies such as Discovery Channel (Discovery+) and Banca Generali, as well as entrepreneurs, freelancers, and growing businesses across different industries.

I have extensive experience working with psychologists, therapists, coaches, and wedding professionals, where understanding the audience, communicating trust, and creating the right emotional perception are just as important as usability and visual design.

My approach brings together strategy, UX, UI, and WordPress development to create websites that are not only beautiful, but clear, intentional, and built around real business goals.