Yassir Yahya is an independent digital consultant in Kuala Lumpur, Malaysia, and the founder of Unsurmeta Media. He works with founders, CEOs, and senior teams at growing businesses in Malaysia and abroad, such as Australia and the United States. His work spans digital strategy, product management, user experience design, technical SEO and AI search, front-end development, web design, and AI automation.
Yassir has worked in digital since 2007. He was a senior user interface consultant at IVIS Group, a senior web designer at PETRONAS ICT, the UI/UX architect at 11street, and the product lead at HelloGold, a regulated financial technology company. Since 2023 he has worked as an independent digital consultant through Unsurmeta Media. He offers one service, Digital Consulting, and runs each engagement with the Scaffold Method. Its three stages are Diagnose, Fix, and Structure.
